Because your brand identity—and by extension, your logo— is extremely important. It’s the visual face of your business to the public. People can’t help but form an impression of you based on what they see, and your logo is the most commonly used visual that represents you.
Logos are high-visibility projects—they’re on every business card, sign, brochure, ad, website, package, menu, postcard, social media page, and pen you’ll ever produce. Your logo is always at work, 24/7, marketing your business, and helping prospective customers form the right impression of you. So you need a designer with the talent and experience to provide you with an outstanding result.
At the start of your project, we’ll examine your goals and establish a creative brief. This will set parameters and guide the design process. Since you’re involved in setting those parameters, you can be confident your brand identity will be something you love.
take a look at my portfolio. Does it have the general vibe you’re after? You need a designer whose work matches the aesthetic you’re aiming for.Not to sound like we’re dating here, but compatibility is important. First,
Next, read reviews from clients. Some of the feedback I’ve been given highlights thoughtfulness, attentiveness, and punctuality. It’s true—I’ll give you my full attention, and I like working with clients who are equally focused. Reviews also mention friendliness and personable…ness. (Is that a word?) Similarly, I like clients who are appreciative and kind. Let’s make something great together, and have fun doing it.
Absolutely. 90% of my clients are not local, so I’m adept at managing projects long distance. I’ll send proofs by email, we can talk on the phone, share our screens (or our faces) on Skype, mail color swatches and samples, or any combination of those. No sweat.
I need a logo and I already know exactly what I want it to look like. I just need someone to make it. Will you help?
In this case, you are the designer, and you simply need a technician who can execute your idea using computer software. I can help but will take credit in realizing material, as terms of copyrighting for both sides change, and the price will increase or decrease according to the needed option, but it is negotiable.
We already have our brand identity established. Can we hire you for a smaller project like a postcard or a single ad? Also, we need it ASAP.
Depending on the number of deliverables involved, usually anywhere from 3 weeks to 3 months.
Whether you need a logo or a more comprehensive system, the identity design process works the same way.
Yes. Some clients have trusted print vendors they already use and simply need print-ready files they can take to them. Or, when needed, I can manage the entire printing process for you, recommending vendors, obtaining quotes and seeing your project through to the finish. In this case, I’ll add a small print management fee to the project. You’ll pay the printer’s bill separately, which saves you money since you won’t incur mark-up charges, and you’ll have a relationship established with the printer so you can easily order reprints directly.
We need a large ecommerce website or something with more functionality than Squarespace, Wix, or Shopify offer. Can you help?
Yes I can help you. without any hesitation. I basically work as Entrepreneur with/for big team of Designers and Web Developers (programmers).
I can help you with a motto, tagline, or mission statement—short messaging for your brand. But when it comes to lengthy copy for brochures or websites, that’s not a service I provide. I can refer you to writers I know, however.
The cornerstone of your company’s visual identity. Sketches and rough drafts will be whittled down to the best three to five logo concepts to present to you. Logos will be applied to mock products to test how each solution would work in the “real world.” Your favorite option will be selected and refined. Includes a final bundle of files suitable for every application, from print to web to promotional items and more, and unrestricted usage rights.
A document listing the specifications for the colors in your logo, used by print vendors and web developers to ensure your brand colors will match across different applications. Pantone, CMYK, RGB, and hexadecimal codes provided.
- Responsive Web Design
- Server hosting
- Security & Anti-spam protection
- 12 month administration (updates install, small fixes)
- Basic SEO
- 4 Menu items management
- IT Consulting
- Site documentation
- Speed optimization
- Quality certificate
Business magazines and websites are full of terms like branding, brand identity, logo design, identity design, corporate identity, and brand strategy. Sometimes different terms are used to describe the same thing. Sometimes the same term is used to describe different things.
As an identity designer, I want to be clear with my clients about what I do (and also what no designer can do for you!)
A brand is the perception of a company.
Your brand is what people think of when they think about you. It’s your reputation. Your values, your products, your marketing, your customer service. Magazine articles about you, how your stores smell inside, and what your neighbor’s mom said about you at her bridge party. And yes, it’s your logo and website and business cards. Everything people encounter when they interact with your company adds to their perception of you: your brand.
Branding is an effort to influence this perception. You can’t literally control what your neighbor’s mom might think, of course. But you can do your best to get on her radar and make a great impression.
An identity is a brand’s set of visual elements.
A subset of a brand is the brand identity (also called corporate identity or identity system). The keyword is identity. Just like with people, checking an ID proves you’re you and not somebody else. The tangible elements you can see when a company communicates with you comprise its identity design:
Logo, colors, fonts, icons, letterheads, business cards, envelopes, websites, packaging, uniforms, office aesthetics, promotional swag, social media, email blasts, signage, messaging.
A brand style guide documents a brand’s evolving identity.
Example brand style guide by
Example brand style guide for a client
A logo is a mark that represents a company.
Of all the visual parts that make up your identity, your logo is the strongest point of recognition. It doesn’t have to tell the world everything you do. It’s a quick tag or identifier. A red bullseye doesn’t reveal all the clothing, housewares, and food you can buy at Target. But it works as a stand-in for everything you know about Target. And if you knew nothing about Target, you could still make some guesses about the personality of the company by looking at the logo.
Identity designers set the direction for the visual elements that make up your brand—your logo, color palette, typography, stationery, website, and future collateral. These should be unique to your company and help illustrate your brand. An identity designer isn’t going to make the conveyor belt in your plant run faster or tell you which employees to hire. But we can influence the public’s perception of you by creating an appropriate look and feel.
Maybe you’re a small business starting from scratch. Or maybe you’ve been growing for a little while, and you’re wondering whether you should update your existing brand identity. Is it worth investing in better design?
For businesses that get all their customers from neighborhood referrals—and they’re satisfied with that—it’s probably not worth it. Think of plumbers, mechanics, or dentists. As long as their service is excellent, nobody minds if their visuals are less than stellar. But if you’re in an industry where aesthetics can increase your visibility or revenue (think food and beverage, hospitality, fashion, arts, financial services, health and wellness, etc.), you can benefit from hiring an identity designer. Great design can help you:
- BE MEMORABLE
Strong identity design sticks in customers’ minds. After seeing it a couple times, it becomes instantly recognizable as yours, and familiar is comforting.
- CREATE DESIRE
Customers are drawn to attractiveness and a company who clearly gets them.
- LOOK ESTABLISHED
As if you didn’t just arrive on the scene yesterday with a clip art logo hastily printed on perforated cards from your office inkjet.
- LOOK BIGGER
Elegantly designed materials and lovely printing convey that you’re prospering. Customers want to work with successful companies.
Along with small businesses, startups have similar factors to consider when creating a brand identity.
The culture of your organization. What’s your heartbeat? Why are you doing this? What are your beliefs, values, and ways of thinking and working? It should influence your identity design if it’s going to feel authentic.
Connectedness to your target audience. What do they need, love, and respond to? Your brand identity isn’t just to make you happy, it’s for them. Show that you relate to them by creating design that resonates.
When your startup’s language and visuals speak to both parties, you’ve done it right.